March 2024

TIKTOK BAN IS A BATTLE OF GENERATIONS, NOT PARTY

NEW YORK and CAMBRIDGE, Mass., March 25, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW) today released the results of the March Harvard CAPS / Harris poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.

President Joe Biden’s overall approval rating remained at 45%, while 55% of voters say they approve of Donald Trump’s job as president. Immigration and inflation remained voters’ top two concerns for the third month in a row. The poll also covers public opinion on the potential TikTok ban and the Israel-Hamas war. Download key results here.

“When people ask themselves the Reagan question, are you better off than you were four years ago, the answer increasingly is no,” said Mark Penn, Co-Director of the Harvard CAPS / Harris poll and Stagwell Chairman and CEO. “The sizable number of independent voters who are still undecided will determine this election, and they continue to be personally concerned about the border crisis and their grocery store prices.”

VOTERS SPLIT ON BIDEN’S STATE OF THE UNION BUT RACE NARROWS SLIGHTLY

• 52% of voters have an unfavorable opinion of Biden’s State of the Union address.
• 54% of voters, including 70% of non-watchers, think Biden did not address the issues that they and their families are concerned about in the speech.
• 53% believe Biden delivered the speech effectively.
• Trump is leading Biden by 2 points in the general head-to-head, down from 6 points last month. 20% of Independents say they are unsure.

VOTERS ARE FINE WITH “ILLEGAL” AND “UNDOCUMENTED” TERMS AS IMMIGRATION REMAINS TOP CONCERN

• 73% of voters believe it is appropriate to refer to those who enter the U.S. without permission as “illegal immigrants”; 68% believe it is appropriate to refer to them as “undocumented immigrants.”
• 63% of voters have heard of the story of murdered Georgia nursing student Laken Riley and 70% believe the case shows that the U.S. needs stricter immigration policies.

TIKTOK BAN IS DIVIDED BY GENERATION, NOT PARTY

• 64% of voters believe the risks posed by TikTok to Americans’ personal security and the country’s national security outweigh the benefits of using TikTok for American brands and content creators (ages 18-24: 49%; ages 65+: 85%).
• 65% of voters support the bill that would ban TikTok in the U.S. if ByteDance does not sell it to a U.S. government-approved buyer (ages 18-24: 43%; ages 65+: 84%).
• Voters are most concerned about potential election interference from Russia (74%), China (73%), Iran (60%), Hamas (56%) and tech companies (51%).

ISRAEL SUPPORT REMAINS STRONG WITH SCHUMER CRITICIZED FOR CALL TO REMOVE NETANYAHU

• Israel continues to receive high support, 79%, against Hamas.
• 52% of voters say it was inappropriate for Senator Chuck Schumer to call for new elections in Israel to remove Benjamin Netanyahu; but 54% believe this criticism of Israel was fair.
• Netanyahu has a higher net favorable rating in the U.S. (+2 points) than Schumer (-10 points).

The March Harvard CAPS / Harris poll survey was conducted online within the United States on March 20-21, 2024, among 2,111 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS Harris Poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms.

About The Harris Poll & HarrisX

The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.

HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.

About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics.  Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.

Media Contact
Sarah Arvizo
pr@stagwellglobal.com

SOURCE Stagwell Inc.